Strategy, Leadership & Crisis Readiness
Strategy, Leadership & Crisis Readiness
Market entry consulting between the European Union and Ukraine — in both directions. Entry strategies fail on the same three things: partner selection, regulatory reality, and the gap between the plan and the ground. We close that gap.
For EU and international companies entering the Ukrainian market: entity and partner strategy, sector due diligence, local leadership recruitment, procurement and tender guidance, and honest risk counsel — grounded in more than a decade of operating inside Ukraine as consultant, interim executive and business owner. Ukraine offers world-class IT and engineering talent, competitive operating costs and, ahead, one of the largest reconstruction programmes in modern European history. It also punishes naive market entry. We know the difference between how the market is described and how it actually works — and we build entry plans around the second.
For Ukrainian companies expanding into the EU: positioning and proposition sharpening for European buyers, compliance and regulatory orientation, channel building, pricing for European procurement, and first-client acquisition — supported by a Dutch commercial network built over twenty years. The Netherlands is a natural gateway into the European market; we prepare Ukrainian firms for how European procurement really decides, and we open the doors that matter.
You work with an internationalisation advisor who has signed the contracts, not just written the report: a Ukrainian–Dutch practice with offices in Kyiv and Arnhem, government advisory experience on both sides, and deep operating roots in the IT, software-development and business-process-outsourcing sectors. One senior advisor, both markets, no hand-offs.
A 30-minute introductory call — no charge and no obligation.